‘X-Ray Now’ – Tram Car Advertisement, Glasgow, 1957

Despite reduced incidence of tuberculosis in England and Wales, Scotland, and in particular Glasgow, had been dogged by tuberculosis throughout the immediate postwar period. By the 1950s the Department of Health for Scotland was committed to reducing the incidence of the disease by creating an X-Ray campaign accompanied by a media 'blitz'. As part of Glasgow's X-Ray campaign against tuberculosis, 11 March to 12 April 1957, Glasgow Corporation produced this large advertisement to be displayed on the side of a tram car in the city.

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Wellcome Images L0016012

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