People's History of the NHS



The Labour Party had struggled to find an easy symbol to represent the NHS when they were critiquing spending in the 1980s. The adoption of a logo in the 1990s provided a symbol not just for the branding of the service itself but for campaigners critiquing changes to and under-spending on the service. In this Graham cartoon, the initials serve to represent a decaying physical fabric. The Born in the NHS campaign provides another example of such appropriation.


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