In the long (indeed, prolonged so that servicemen overseas could cast their postal ballots) election of 1945, the welfare of the British public was a key issue. While the Conservatives sought to capitalise on the achievements of wartime leader Winston Churchill, both Labour and the Liberal parties presented visions of a future in which resources and welfare would be more equally distributed. The Liberals in particular drew attention to the 1942 Beveridge Report's promise of a Welfare State.
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