People's History of the NHS

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NHS/Serco uniform

Uniforms also came to be branded with the NHS logo. Such an exercise could have benefits in terms of economies of scale but also identification. There were strict guidelines on the placement of the logo. Interestingly, this uniform is also branded with the logo of the private company Serco. The NHS logo had been developed in part to distinguish the NHS from its commercial competitors and allies. Here, the logos expose the breakdown of a boundary between the two.

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