People's History of the NHS


Every day lives are saved by blood donors c. early 1960s

Featured in the Encouraging Blood Donation gallery.

This poster was designed by Reginald Mount and Eileen Evans for the Ministry of Health. Building on their previous work on blood donation poster creation, this poster continues to use the child as the central visual image. With this poster however, a close-up on one child's face, divorced from a hospital location or with any outward sign of illness, is used to encourage people to donate blood. The large eyes of the child looking directly into the camera's lense is used to appeal to the viewer with the following text praising blood donors for saving lives, especially as 'A child's tomorrow may depend on you today'.

Wellcome Library, London, L0024888

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