Featured in the Encouraging Blood Donation gallery.
Designed by Eileen Evans for the Ministry of Health by the Central Office of Information, this poster continues to utilise the image of the sick child to encourage blood donations. It includes a black-and-white photograph of a sick infant in a hospital bed to create both urgency and sense of realism within the poster. The red graph line plunging downwards placed on top of this photograph alongside the use of upper and lower case letters in the text further creates this sense of criticality and the need for 'YOUR BLOOD is needed to save LIFE'.
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