People's History of the NHS


The Lone Ranger rides again … c. 1950s

Featured in the Encouraging Blood Donation gallery.

This poster was designed by Reginald Mount for the Ministry of Health in the 1950s. It shows a child emulating The Lone Ranger (made famous in the American television show of the same name) complete with stetson hat, to encourage members of the public to donate blood. The focus on children in this poster, as in much blood donation campaigning of the late 1940s and 1950s, marks a stark contrast with the previous wartime campaigns that had almost solely focused on the need to give blood for saving military personnel. Instead, the postwar focus shifted to the child-in-need and tapped into popular culture to encourage donation.

Wellcome Library, London, L0024885

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