This poster was part of a wider anti-tuberculosis campaign launched in Liverpool in 1959 and spearheaded by Liverpool Medical Officer for Health, Andrew Semple. Requisitioning mobile screening units from around the country, Semple urged every resident to attend a unit for a chest x-ray, supported by house-to-house leaflet drops and the assistance of the local press. This poster reinforces the place of local newspapers, encouraging viewers to 'See Liverpool papers for details'. The use of the liver bird as the main visual element in the poster, also reinforces the importance of locality to this campaign.
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