Does the NHS logo serve its purpose? Leading graphic designer Andy Lawrence recently explored the possibility of a rebranding involving using of multi-coloured hexagons. He suggested that the reintroduction of the full name of the National Health Service could have more positive connotations. The use of multiple colours and of interlocking hexagons could be helpful to the users of the increasingly complex system in identifying and navigating its myriad services while nevertheless emphasising the unity of the whole.