People's History of the NHS

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Welfare Foods Poster, c. 1950

Poster for the Welfare foods programme (which entitled all infants and expectant mothers to free milk, orange juice and cod liver oil) c. 1950. (Image reproduced by the National Archives for Jane Hand via their Image Library reproduction service).


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6 thoughts on “Welfare Foods Poster, c. 1950

  1. I remember the orange juice when I was in hospital as a child, around 1951. It was horrible ! Not mentioned in the poster, but very common in the 1950s as a food supplement for children, is Radio Malt, a spoonful of which I was given by my mum every morning – very sweet, though I quite liked it. My dad had a chemist shop and was keen that his child should have the benefit of the then-new NHS!

    1. How interesting! How did you and your brother come to be the poster boys? IF you can describe the poster in a little more detail, I’ll see if I can hunt up a picture of it for our virtual Museum!

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