People's History of the NHS


Welfare Foods Poster, c. 1950

Poster for the Welfare foods programme (which entitled all infants and expectant mothers to free milk, orange juice and cod liver oil) c. 1950. (Image reproduced by the National Archives for Jane Hand via their Image Library reproduction service).

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7 thoughts on “Welfare Foods Poster, c. 1950

  1. Doing research into NHS in 1950’s & trying to find who manufactured the orange juice supplied by clinics to infants and the ingredients contained therein.

    1. Oh how I remember that orange juice.. I can still taste it now !

      Why can’t thry make orange juice like that now ?

  2. I remember the orange juice when I was in hospital as a child, around 1951. It was horrible ! Not mentioned in the poster, but very common in the 1950s as a food supplement for children, is Radio Malt, a spoonful of which I was given by my mum every morning – very sweet, though I quite liked it. My dad had a chemist shop and was keen that his child should have the benefit of the then-new NHS!

    1. Thanks for sharing this story — we love to hear how people responded to health campaigns and the NHS.

  3. my husband and his younger brother …born in 1951 and 1954 were poster boys for welfare orange juice…prob around the mid 50s or so. I cannot find this poster anywhere??

    1. How interesting! How did you and your brother come to be the poster boys? IF you can describe the poster in a little more detail, I’ll see if I can hunt up a picture of it for our virtual Museum!

  4. I’m a child of the fifties from Manchester, England. I remember my father giving my siblings and I the largest tbsp he could find of cod liver oil followed by Scotts cod liver oil ending this routine with orange juice before we all left for school. oh! free milk at school.

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