Branding

The National Health Service is now strictly branded. It has been suggested that the blue NHS 'lozenge' logo is now one of the our most universally recognised logos. However this sort of branding is surprisingly new. The lozenge logo only became standard in the 1990s. This gallery aims to help uncover the visual culture of branding the NHS. Our encyclopaedia entry on this topic offers further reflection. We are keen to find out from the public how they feel and felt about this branding, and we are particularly keen to receive images that cast light on whether, and if so how, the National Health Service was identified through logos and badges before the 1990s.

We need your help in finding images that display this history.

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People's History of the NHS

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Branding

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